Fábio Gomes da Silva

Professional experience

1. RevOps Lead

   Current

   Loadsmart · Logistics · US company

   Previous role: Senior RevOps – Sales and Marketing Operations; before that, Systems and Tools Administrator

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   • HubSpot Operations: designed and maintained workflows and round-robin processes, ensuring seamless Salesforce integration without sync errors.
   • Zendesk Operations: managed and supported Loadsmart’s customer-facing community and Help Center, providing technical and operational guidance.
   • SalesLoft Operations: set up and maintained sales cadences, integrated SalesLoft with Salesforce and supported sales and marketing teams.
   • ZoomInfo Operations: led the integration of ZoomInfo with Salesforce, HubSpot and SalesLoft, including WebSights, FormComplete and Intent Data.
   • LinkedIn Sales Navigator: managed users and trained teams on prospecting strategies.
   • Training & process improvement: empowered sales and marketing teams on tools to shorten the sales cycle and improve performance.
   • HubSpot
   • Salesforce
   • Zendesk
   • SalesLoft
   • ZoomInfo
   • Sales Navigator

2. Development Coordinator and CRM Manager

   VHSYS · ERP for small and midsize businesses

   Previous role: HubSpot CRM and Automation Specialist

   Led the implementation and migration of the in-house CRM to HubSpot, restructuring processes and training teams and stakeholders to ensure smooth adoption.

   • HubSpot
   • CRM
   • Migration

3. Inbound Marketing Consultant, Expert Services

   Rock Content · Content & Digital Marketing · LatAm

   Developed and managed Inbound Marketing strategies for large enterprises, driving revenue and growth goals through data-driven campaigns.

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   • Marketing and sales alignment
   • Lead generation and marketing automation
   • CRM research and implementation
   • Intelligent lead nurturing automation
   • Website and blog optimization for organic growth and conversion
   • Targeted, segmented digital campaigns
   • Consulting on SEO, social media, sales and email best practices
   • Improving visitor-to-lead conversion
   • RD Station
   • HubSpot
   • Mailchimp
   • Pardot
   • Marketing Cloud
   • Dinamize
   • LeadLovers

4. Marketing Partner Customer Success

   Rock Content · Content & Digital Marketing

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   • Managed a portfolio of clients across different profiles and industries
   • Digital and Content Marketing strategies focused on client success
   • Taught digital marketing concepts and tactics
   • Monitored client health and solved problems proactively
   • Negotiated upsells and churn-prevention actions
   • Set goals, consulted and tracked client and industry metrics
   • Managed deliveries to ensure top-quality content

   Highlights

   • Webinar and training for the Rock Content freelancer community
   • Technical Inbound Marketing training for coworkers
   • Writer at marketingdeconteudo.com
   • Customer Success
   • Inbound
   • Upsell

5. Marketing & CRM Analyst

   ATS · Retail ERP software

   Trained and monitored the CRM and sales process for direct and distribution channels nationwide, and managed the brand’s digital presence across social media, SEO and SEM.

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   Highlights

   • Product development of Resulth Poynt for mobile payments
   • CRM rollout and sales training for direct and indirect channels
   • Tracked results and KPIs for social media, PPC, email marketing and campaigns
   • Audience research with SEM, SEO, Inbound, Remarketing and Analytics
   • Offline and online media planning
   • Product launches, events, fairs and conventions
   • Managed agencies, suppliers and print shops
   • Defined personas for products and services
   • Google Ads
   • Facebook Ads
   • LinkedIn Ads
   • SEO
   • CRM

6. Multimedia Developer

   Easy To Learn / Instituto FACEB / IBPAC / ALIS · E-learning

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   • Interactive web projects with HTML5, JavaScript, JSON, XML and CSS: games, dynamic classes and documents
   • Setup and management of Blackboard and Moodle e-learning platforms
   • Visual proposals based on briefings, brand identity and storyboards
   • Live broadcasts, photography, video and support for courses and webinars
   • HTML5
   • JavaScript
   • Moodle
   • Blackboard

7. Head of Software & Systems Development

   Eduplix · Startup

   Built and adapted web applications for cognition and skills assessment alongside a team of neuropsychologists, psychiatrists and education specialists.

   • Web apps
   • EdTech

8. Web Designer (Marketing)

   ATS · Retail ERP software

   Internal and external communications, printed materials, corporate website, internal systems built with web technologies, event content, SEO and ad campaigns.

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   Highlights

   • Customer restricted area and intranet
   • Online campaign monitoring (Google Ads and partner banners)
   • Usability and design of new products
   • Rebranding of the company’s marketing concept
   • Telemarketing and authorized reseller management systems
   • Search engine optimization of the website
   • Web design
   • SEO
   • Internal systems

9. School Coordinator

   Data Byte · Technical school

   Previous role: Instructor: computer, web design, graphic design, networking, typing and programming logic courses (Delphi and databases)

   Trained teachers, built and monitored lesson plans, recruited teachers, ran parent-teacher meetings and institutional marketing.

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   Highlights

   • Top Instructor award (2008) and merit in participation (2007)
   • Standardized the school’s courses (2008/09)
   • Created an online typing championship (2009)
   • Created the Multimedia course and the school website (2009)
   • Education
   • Management

Teaching

1. Former Graduate Professor · in-person and online

   PUC Minas · Digital Marketing and Social Media Management

   Courses: Social Media Management I and II.

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   Highlights

   • II Meeting of Entrepreneurs (2018): panel and talk “How your competitors are using content marketing to intercept customers and leads that should be yours”.

2. Former Graduate Professor

   UNIPAC Barbacena · High-Performance Digital Marketing

   Courses: Inbound I and Inbound II.

Certifications